TOP NEWS
BBDO changes its positioning—behind the strategy and new mantra
Move marks first public-facing shift since leaders Nancy Reyes and Chris Beresford-Hill joined the shop last year
Do Big Things: BBDO Launches New Global Positioning
Global CEO Nancy Reyes and global CCO Chris Beresford-Hill chart a new course for BBDO with the agency’s first new global identity in almost 30 years
Ad Astra: Chris Beresford-Hill Is Only Thinking Big
BBDO’s worldwide chief creative officer talks with LBB’s Adam Bennett about the relentless pursuit of joy in his work, and why big results require big creative swings
Ariel and BBDO India asks men, “Is your HomeTeam as strong as your Dream Team?”
Ariel and BBDO India asks men, “Is your HomeTeam as strong as your Dream Team?”
‘Adoptable’ from Colenso BBDO Wins AUNZ’s First-Ever Immortal Awards
The AI-led campaign “being one of just four projects” globally to receive an Immortal is a “true testament” to the team behind the work for Pedigree, co-founder and CCO of Nexus Studios, Chris O’Reilly, noted. “Colenso always aims to turn up uninvited next to the best agencies and the best work in the world,” the agency’s chief creative officer Simon Vicars said. “This win for 'Adoptable' is a really proud moment. And to be the first New Zealand agency to ever win an Immortal Award makes it extra special.”
Colenso BBDO Auckland ranks in The One Club for Creativity’s APAC top three
Colenso BBDO Auckland ended 2024 ranked in The One Club for Creativity’s list of top agencies in the Asia Pacific region. The agency was ranked third in APAC and 18th globally. It is joined on the list by Special New Zealand at 38th in APAC and 199th globally, and dentsu Aotearoa who ranked 48th in APAC and 255th globally.